Following the steps of NFL’s New England Patriots, thirteen other franchises in the league have partnered with cryptocurrency and fan token platform Socios. Continuing the trend of Socios’ previous deals in the U.S., it seems that no digital assets will be launched, at least for the time being.
The partnerships are described as “multi-platform marketing” and should include in-stadium advertising and Socios organized fan experiences such as meet and greet events and VIP access to games, but vary by team. The current arrangements for the partnership seem closer to sponsorship than an intellectual property licensing deal.
For example, the SuperBowl champions Los Angeles Rams, are one of the new partners. The Rams’ benefits include fans getting access to exclusive merchandise, events, and votes, such as selecting the gameday song.
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