Fan token platform Socios.com has partnered with the main European football body, UEFA, which manages the European Champions League, the Europa League, and the European Cup. Socios will become the official fan token partner of the organization and launch associated digital products. In addition, it will become a Regional Sponsor of the Champions League in the U.S. until 2024.
Fan tokens are branded digital assets tied to a blockchain that are minted in a limited quantity and can be exchanged for exclusive perks. In the case of UEFA, this will include VIP trips to UEFA season kick-off events, UEFA headquarters visits, virtual meet-and-greets with UEFA legends, match tickets, merchandise and memorabilia.
However, tokens are a somewhat controversial product for fans because it puts an additional financial barrier on engagement with the team. And in some previous cases, the granted perks were already accessible for free through other loyalty schemes. Like other cryptocurrencies, fan tokens are known for their price volatility.
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