English Premier League football club Manchester City and Sony are collaborating to create a new virtual fan engagement platform in the metaverse.
Showcased at CES 2023, the Proof of Concept (PoC) video reveals avatars interacting in a virtual version of Etihad stadium, Manchester City’s home. The PoC also includes Sony’s Hawk-Eye Innovations, which uses skeletal tracking for virtual recreation. The prototype at the exhibit showed Sony’s system to distribute live 3D video for visitors to experience Manchester City players in a 3D metaverse space.
“Through this PoC, Sony will support Manchester City to further increase the value of its content and engagement with its fans around the world,” said Toshimoto Mitomo, Officer in charge of Intellectual Property and Business Incubation Platform at Sony.
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