Digital collectibles platform Sorare announced a partnership with the Royal Belgian Football Association to license collectible cards as non-fungible tokens (NFTs) of the current national football team players. Belgium’s top football league, the Jupiler Pro League, is also part of Sorare’s network.
Sorare supports a fantasy football game on blockchain that has become increasingly popular over the past year. The project currently has 140 teams licensed and according to Dapp Radar, it has accounted for almost $88 million across 452,746 sales (through primary and secondary sales) and over 25,000 traders. $70 million of those sales occurred since January of this year.
There is a weekly game on the platform and users set up a squad of five players with the cards they have. The performance of the line up corresponds with the performance of the actual players on the field. The game is very appealing for football fans because they can win rewards, including cryptocurrency, that they can exchange for real money. For clubs, Sorare gives a reason for fans to attentively and enthusiastically follow the game, which can increase engagement, interest, and future spending on the teams.
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