Sports Illustrated’s SI Tickets has partnered with ConsenSys to launch ‘Box Office,’ a comprehensive ticketing management solution powered by NFTs and blockchain technology. The platform targets event organizers and managers, with a key benefit being enhanced fan engagement. It’s up against stiff competition in Ticketmaster, which has also embraced NFTs, but more as collectibles.
With its Box Office offering, Sports Illustrated is launching a ticketing solution with web3 at its core. In contrast, Ticketmaster offers NFTs as an add-on collectible feature. Ticketmaster already has a well-developed core ticketing engine, and from previous comments, the company doesn’t see the benefits of blockchain at the core.
“From the moment we launched our global event marketplace, we saw the potential for blockchain technology to revolutionize the ticketing industry,” said David Lane, CEO of SI Tickets. “By integrating NFTs and blockchain technology, we can offer our customers a seamless user experience, while ensuring the security and transparency of ticket transactions.”
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