Starbucks Odyssey, the coffee brand’s new non-fungible token (NFT) offering, will be integrated with its Starbucks Rewards program. Users can complete ‘journeys’ such as games to earn collectible stamps as NFTs. Additionally, customers can purchase limited edition NFTs, which are tradable in its marketplace. No cryptocurrency or wallet is required and the waitlist opens today.
Each NFT is associated with points, which can be used to unlock benefits. These range from espresso martini-making classes to a Costa Rica coffee farm trip.
“By integrating into the Starbucks Rewards ecosystem and grounding the experience in coffee, connection and community, we are entering the Web3 space differently than any other brand, while deepening our members’ connection to Starbucks,” said Brady Brewer, Starbucks EVP and chief marketing officer.
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