Coffeehouse chain Starbucks announced the beta launch of Starbucks Odyssey, a blockchain-powered loyalty program that will open access to new benefits and immersive coffee experiences for customers.
An extension of the Starbucks Rewards loyalty program, the beta experience launched to a small group of waitlist members, including customers and Starbucks employees. The selected participants will be able to immerse themselves in interactive activities called ‘Journeys’ via the Starbucks rewards site. The initial activities will range from taking a virtual tour of Starbucks coffee farm in Costa Rica, to trivia about Starbucks heritage.
Once a Journey is complete, members earn Polygon-based NFTs called ‘Journey Stamps’, as well as Odyssey loyalty points to gain access to benefits and immersive experiences. In addition, the beta participants will collaborate with Starbucks to shape the Odyssey experience’s future.
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