Liv Digital Bank, a subsidiary of the UAE’s second largest bank, Emirates NBD, has inked a deal with real world asset (RWA) tokenization firm Ctrl Alt. A key driver is the perceived investment interest of millennials and Gen Z in alternative assets. These include private equity, private debt, real estate and infrastructure.
Additionally, people in Gen Z start investing earlier, hence the potential appeal of tokenization.
“Liv is the first bank in the UAE to explore offering tokenised real-world asset investing opportunities to customers, and we are delighted to co-partner with a leading infrastructure provider such as Ctrl Alt for this initiative,” said Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD.
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