Yesterday Dutch Supermarket Albert Heijn (AH)
unveiled an orange juice food traceability app. For the project, the biggest supermarket in the Netherlands partnered with bottling company Refresco and global food merchant Louis Dreyfus Company (LDC). Louis Dreyfus also previously participated in the
ING Easy Trading Connect trade finance blockchain project.
Marit van Egmond, commercial director Albert Heijn commented: “Transparency in the chain is becoming increasingly important. We know all the steps that our products in the chain go through to ensure that they are produced with respect for people, animals and the environment. We also want to show these steps to our customers, open and transparent.”
How it works
Consumers use a mobile app to scan a QR code on the juice bottle to discover the journey from farm to supermarket. In this example, the LDC juice originates from Brazilian orange groves.
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