Telecommunications firm Swisscom TV has
launched a blockchain based art gallery. Using a digital TV box, viewers can use the
NOOW app to buy art through the Swisscom TV network and display it on screen as a digital animation.
NOOW was developed by tech firm dloop and uses Ethereum’s ERC 721 tokens, which differ from ERC 20 tokens in that they are non-fungible or unique.
This is essential to maintain copy protection. Art that is shown on screen, such as screensavers on computers or as background images in restaurants, can easily be pirated from the internet.
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