British TV viewers will be familiar with the tongue-in-cheek adverts for “Sheila’s Wheels” which offered preferential pricing for car insurance for women. At the end of 2012, the European Court of Justice banned the price advantage based on sex.
In response, a new insurance company launched called ‘drive like a girl’. They provide insurance for any gender. In case of doubt, their website states that ‘drive like a girl’ refers to a safer, smoother driving style. To qualify drivers have to install black box telematics to monitor their driving.
Immediately after the 2012 rule change, the UK average gender price divide for car insurance was £27 according to comparison site Confused.com. Two years later men were paying £51 more, and in another two years, the gap increased to £101.
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