Major India IT services firm Tech Mahindra has announced a blockchain-enabled platform designed to protect the rights of content creators and producers, initially targeting video.
The system, known as the Blockchain Based Contracts and Rights Management System (bCRMS) was developed using IBM’s blockchain platform, which leverages the open-source Hyperledger Fabric enterprise blockchain. It is focused on streamlining processes involved in contracts and royalties as well as helping to prevent piracy.
Tech Mahindra is deploying bCRMS for both linear broadcast and Over-The-Top (OTT) service providers such as video streaming platforms.
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