Ticketmaster is already pretty active in NFTs. For example, it has a deal with the NFL to mint complimentary non-fungible tokens (NFTs) for many NFL games through the Ticketmaster NFT marketplace. Now Ticketmaster posted a job ad for a role involving the ‘productization of NFTs’. The person hired will report to the ‘General Manager of NFT Ticketing’ in a nod to the importance of the topic to the entertainment company.
Ticketmaster is part of the larger Live Nation, the world’s leading music promoter. In sports, one of the most popular web3 applications is NFTs of short video clips or video moments such as NBA Top Shot. Not only does Live Nation have access to these sorts of clips for music events, but last year the CEO confirmed it’s actively exploring the topic.
However, from the job ad, we’d conclude that Ticketmaster is interested primarily in the collectible aspect of NFTs, not other ticketing functionality.
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