Today it was announced that Ticketmaster is offering all event organizers the ability to offer event tickets as collectible NFTs. In November, the ticketing firm launched a deal with the National Football League (NFL) to offer collectible NFTs. Ticketmaster says it has minted five million NFTs on the Flow blockchain.
The Flow blockchain was initiated by Dapper Labs, which also has a relationship with the NFL for minting video moments as NFTs, NFL All Day. It’s very similar to its hugely popular NBA Top Shot.
“Event organizers who choose to offer fans an NFT with their ticket have a real opportunity to make this new technology relevant and relatable at scale,” said Brendan Lynch, Ticketmaster EVP of Enterprise & Revenue.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
