NFT marketplace Bondly will auction nonfungible tokens (NFTs) for Mexico’s top Soccer league, Liga MX. The league’s NFTs will launch at the beginning of the 21’/22′ season, expected to start at the end of August.
Blockchain-based solutions have become common in football throughout the pandemic. With gates closed, teams had to search for other revenue sources and digital collectibles turned out to be an appropriate solution. Sorare has performed very well in the last year and signed multiple partnerships with European teams, including Liverpool, FC Bayern Munich, and PSG, and currently has 126 officially licensed clubs on its network. Fan Tokens platform Socios.com, owned by Chiliz, also has a significant presence in soccer and recently signed a partnership with Manchester City, but it is not an NFT offering.
Liga MX will be one of the first soccer leagues, as opposed to individual teams, to launch an official NFT collection. The organization had an existing partnership with Serouno Group to develop the league’s official fan app, Fan Zone, and digital products. Bondly partnered with Serouno to auction the digital collectibles on its marketplace.
The purpose of the partnership with Serouno and Bondly is to increase fan engagement and reinforce the sense of community throughout the league.
Liga MX has a global following of over 100 million fans, and it is the fourth most watched Soccer league in the world. The app’s content will represent every team in the league and make it appealing to a much broader audience.
Outside of NFTs, the idea is to give app users control over what is promoted so they can develop and share editorial, game highlights, podcasts, and other content formats. Bondly’s role is to power NFT sales and trading platforms.