In March Toyota Finance plans to issue a Japanese digital bond on the Progmat tokenization platform. While digital bond issuance is growing in Europe, so far most security tokens in Japan have been linked to real estate. Not only is Toyota one of the few corporates to issue one, but it is targeting retail investors, which is unusual.
Reaching consumers appears to be a key goal – making customers investors and getting them to download the Toyota Wallet. Japan has a tradition of offering product linked perks to investors.
Bonuses of up to 1% in cash value will be offered for Toyota bond purchases, but only via the wallet. The wallet can be used to get tips on how to extend a car’s life.
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