Turkish football team Fenerbahce has launched a fan token project with digital asset trading platform Paribu. The initiative is focused on long term success as the two organizations signed a 25-year cooperation agreement.
According to a UEFA report in the 2018/2019 season, football clubs that had a large fan base averaged a lower engagement per fan when compared to clubs with less fans. Fenerbahce is part of an exclusive group of European football clubs that has a significantly large following and a high level of engagement per fan. Besides Fenerbahce, only two other Turkish clubs, Liverpool, and Juventus show similar statistics.
Fan tokens provide influence to the club’s fans through participation in polls that fans wouldn’t otherwise have a say in. For a large club with a high level of engagement, there should be fans willing to pay for this influence, which can yield significant income.
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