UCC Coffee has partnered with coffee traceability platform farmer connect to launch a blockchain traceability solution for Orang Utan Coffee. Retailers and consumers can trace UCC’s UK distribution of the coffee back to its Indonesian origin through farmers connect’s ‘Thank My Farmer’ app.
Food traceability platforms enhance transparency across the supply chain and build trust between consumers and producers. ‘Thank My Farmer’ enhances this service by connecting consumers more directly with farmers. In the case of Orang Utan Coffee, consumers can learn more about its source and about projects supporting the coffee’s producing communities. The app also facilitates consumer activism by promoting shareable social media content and optional donations for the Sumatran Orangutan Programme.
The information on ‘Thank My Farmer’ can be accessed by scanning a QR code on the coffee’s package.
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