Today, mixed martial arts (MMA) promotion company UFC announced a partnership with blockchain fintech Chiliz to leverage its fan engagement solutions. Chiliz is the company behind the Socios.com platform that enables sports lovers to buy fan tokens.
Socios.com uses fan tokens so users can vote on certain events, earn rewards, and get exclusive access to merchandise. The platform runs a marketplace to buy and sell these fan tokens.
With this partnership, users of Socios.com and MMA fans can use tokens to access pre-sale tickets to UFC fights and other events. Previously, UFC said it was working with Cryptokitties creator Dapper Labs for blockchain collectibles.
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