Ukrainian Football team Dynamo Kyiv has partnered with blockchain startup Moonwalk to create a digital economy centered around fan engagement. The initiative aims to increase revenues for the team and enhance the fans’ experience.
Moonwalk’s platform will enable fans to earn tokens based on their participation with the team and spend them on Dynamo Kyiv’s stadium, at its digital marketplace, or on digital collectibles, which are only available to token holders. Participation is measured through ‘social actions’ such as playing predictive games or engaging in Dynamo’s social media platforms.
Dynamo’s sponsors and partners will also have access to the digital economy to improve their fan engagement.
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