Unilever-backed Blis has announced a pilot blockchain program to improve data gathering transparency. The company specializes in mobile location data technology.
Currently, the varied data sources on which digital advertisers depend make it difficult to pinpoint exactly where the data comes from. This hinders abilities for marketers to comply with new regulations and for advertisers to analyze their performance.
Geographical data can provide a wealth of information to advertisers. And using that information effectively can help firms tailor ads to potential audiences. All that needs to happen is to iron out a few problems.
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