Today Warner Music announced a deal with POAP, the Proof of Attendance Protocol, to create digital memento NFTs for fans that attend music events, starting with an even for Atlantic Records rapper Kevin Gates.
“The bridges that POAPs forge between our digital identities and our physical lives provide a tangible layer to our experiences and memories,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development, WMG. “Music has always been highly contextual: who we are and what we are doing all affect how we perceive a record. POAPs provide artists and fans new ways to hold on to moments shared forever. We’re really looking forward to collaborating with the POAP team as we continue to explore and innovate.”
Often POAP NFTs aren’t simply used as collectibles but also to provide access to future perks. For example, when Adidas entered the NFT world, it requested people to mint a free POAP which was somewhat mysterious. Holders of Adidas POAPs were whitelisted for subsequent NFT drops from Adidas involving its collaboration with the Bored Ape Yacht Club. Others have used POAP tokens for raffles and private chat rooms.
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