Today Animoca Brands subsidiary The Sandbox blockchain game announced it partnered with Warner Music Group (WMG) to create a combination of a virtual musical theme park and music venue. With the deal, we could see metaverse performances from some artists signed to its labels, including Atlantic, Warner Records, Elektra, and Parlophone. But there’s no guarantee of appearances.
In typical web3 fashion, The Sandbox plans to exploit every last inch of the announcement by auctioning Sandbox LAND adjacent to the Warner Music LAND in March.
“Our partnership with The Sandbox adds a new layer of possibility in the metaverse, with the ownership of virtual real estate,” said Oana Ruxandra, Chief Digital Officer & EVP, Business Development at Warner Music Group.
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