Warner Music Group (WMG) is collaborating with The Sandbox to organize a DJ talent contest in the metaverse. The World’s Biggest Demo Drop (WBDD) is a premier DJ talent contest organized by Spinnin’ Records, a leading WMG electronic-music label. The two week event, which runs until February 8, invites DJ talents worldwide to submit their demos. The winners’ tracks will be released by Spinnin’ Records and will also become NFT products with LGND Music, another WMG partner.
This announcement comes a year after Warner Music unveiled its alliance with The Sandbox to host virtual events. The Sandbox is a low-resolution, voxel based decentralized virtual world that is part real estate, part amusement park. Several companies have partnered with this metaverse to use this platform to boost engagement with their customers.
Renowned hip-hop artist Snoop Dogg is amongst the music trailblazers in The Sandbox. The metaverse has a virtual world featuring all things Snoop Dogg, with NFT drops and in-world concerts.
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