Today blockchain platform Socios.com
announced its partnership with West Ham United in the development of the football club’s ‘Fan Token’. Available at the start of the upcoming 2019/20 football season, the cryptocurrency based token aims to incentivize fan engagement.
Fan Tokens will be bought or earned exclusively through the Socios.com app. The key use seems to be in polls, where fans can contribute to club decisions. The more tokens they have, the more influence they hold.
Tokens will also be used for rewards, access to exclusive merchandise, in-app games and prize draws for club experiences. They will be tradable, with their value driven by market demand.
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