Today the
TATTOO Wine marketplace launched on the public Ethereum blockchain network. The technology enables traceability and leverages the EY OpsChain platform.
Consumers access the service in the usual way, via the company’s website. The initiative is the brainchild of Singapore startup Blockchain Wine.
“With the TATTOO Wine marketplace, every bottle is traceable from the point of origin all the way through to direct delivery, and on to the consumer,” said Tim Tse, founder and Chairman of Blockchain Wine. “TATTOO helps reduce layers of distribution and helps address the issues of counterfeit wines, optimizes supply chains, facilitates trade and empowers both wineries and consumers.”
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
