Last week we wrote that Salesforce plans to launch an NFT Cloud offering. On Friday, Thomson Reuters reported that 400 employees signed a letter objecting to the initiative over environmental and scam concerns. Next week, the company plans to engage its team in a “listening session” to communicate its plans. Meanwhile, co-CEO Marc Benioff owns TIME Magazine, which holds Ethereum’s cryptocurrency on its balance sheet.
Someone on Twitter noted that it’s 400 out of 56,000 employees. However, Salesforce goes out of its way to build a mission and purpose-oriented culture. For example, the company provides seven days of paid volunteer time. It offered to cover relocation expenses for Texas employees following the enactment of anti-abortion laws. And after Covid is over, staff can work from home at least part of the time or full-time if they’re not close to an office. Plus, during the Super Bowl it ran an ad promoting sustainability.
Co-CEO Marc Benioff has a 90% approval rating. With this sort of culture, a letter signed by 400 employees might carry more weight than most.
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