Today the digital advertising consortium AdLedger announced its first Proof of Concept (PoC) in conjunction with Salon magazine and IBM. The project is centered around campaign reconciliation to improve transparency.
The organization formed in January describes itself as a non-profit R&D consortium building and implementing blockchain standards. “This is not only a proof of concept for what blockchain is capable of but how it can help companies make informed decisions about the rules and standards needed for a transparent, shared ledger,” said Christiana Cacciapuoti, Executive Director of AdLedger.
She continued “with the digital advertising industry plagued by fraud, transparency, and brand safety issues, we’re using blockchain to indicate to everyone that there is light at the end of the tunnel.”
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