“Buy Now Pay Later” (BNPL) platform Afterpay is at the forefront of New York Fashion Week (NYFW) this year with decentralization, blockchain and NFTs as part of its messaging.
Along with offering access to exclusive runway shows and designer collection debuts, Afterpay launched limited edition NFTs featuring the work of five designers – Joseph Altuzarra, AnOnlyChild, Jonathan Simkhai, Kim Shui, and The Blonds – which sold out within hours of their release. Each NFT provides access to scarce art from the designer and serves as an access ticket to in-person NYFW events and exclusive merchandise. These kinds of phydigital experiences, linking online and IRL, are becoming more familiar with NFTs.
In line with Afterpay’s core business, buyers of the $100 NFTs were given the option of paying for the NFT by installments.
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