Alipay+, the international arm of China’s largest payments app, is running a web3 voucher proof of concept (PoC) using the Avalanche blockchain. The first stage involves users playing a branded mini-game to earn discounts on milk teas in Southeast Asia.
A second stage should make the PoC available to other merchants and the full reach of Alipay+ in Southeast Asia – a user base of more than 100 million.
The trial is part of Alipay+ D-store, an omnichannel solution for the food and beverage sector that allows brands to connect with clients both in-store and online. In addition to processing payment transactions (unrelated to web3), D-store also supports promotions, which is where the web3 PoC can add value. Several big brands, including Burger King and Nando’s, use the D-store solution.
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