Asahi Kasei Pharma partnered with IBM Japan to develop Blue Plastics, a digital platform to promote a circular economy by tracing recycled plastic material using blockchain. Other members of the project include Toyama Environmental Improvements, Mobius Packaging, and Lion.
A prototype of the project has already been completed. Through the scan of a QR code on the packaging, consumers get access to blockchain data that confirms the usage rate of recycled plastic and gives insight into the recycling process.
The first demonstration experiment of the platform will be for toiletry bottle packaging, which is often discarded by households. One potential feature is to award points to consumers to encourage them to recycle and shift consumer behavior.
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