Last week Bloomberg did a write-up about the Aura luxury blockchain consortium founded by LVMH. It boasts members such as Prada, Richemont’s Cartier, OTB (Diesel, Maison Margiela) and Mercedes. While the consortium’s activities include tracking sustainability and providing NFT technology, the original motivation was to address counterfeiting.
On the face of it, Bloomberg appeared to blow a hole in that rationale by suggesting that it’s possible to clone the trackable NFC chips attached to luxury items. We plan to explore that. And in unrelated news, yesterday the consortium announced a new CEO in a somewhat unorthodox manner.
Many years ago I sat waiting for a plane at Nice airport, watching the various police checks. In addition to the usual passport and customs control, the customs gendarmes had an additional anti-counterfeiting task – to find out whether the Louis Vuitton handbags passing through were knockoffs.
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