The Australian Open (AO) is launching its own non-fungible token (NFT) collection, AO Art Ball, and creating an official AO space in the metaverse through Decentraland. Each NFT ball will have a relationship to real data on the tennis court.
A total of 6,776 NFTs of artistic looking tennis balls will be minted. The AO tennis court, Melbourne Park, will be abstractly divided into 6,776 sections so that each square represents one of the NFTs. Using the same line-calling technology used during the game, the holders of the section where the match winning shot lands will be selected to have data updated to their NFT, as well as winning footage, and limited edition wearables.
The minting and sale of the NFTs will go live on January 13 at a fixed price of .067 ETH, which as of today’s exchange rates, is around $255. Given the bubble in NFTs, secondary market sales could be at much higher prices.
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