Sports non-fungible token (NFT) platform Autograph has signed an exclusive deal with motorsport brand Penske Entertainment. The partnership will extend to the auto racing IndyCar Series, the Indianapolis Motor Speedway track, and Team Penske itself. Autograph was co-founded last year by football star Tom Brady.
The initial strategy is to launch a series of NFT collections based on Penske’s intellectual property and historical archives. The first drop will happen at the end of May, on the 106th edition of the Indianapolis 500 race.
Penske owns the IndyCar motorsport series, which despite having a much smaller global reach than Formula One, is still a direct competitor of the league. Some drivers have experience in both racing series, as do certain team managers. As for Team Penske, it races in the IndyCar series, NASCAR Cup and Xfinity, as well as endurance racing.
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