Family-owned rum brand Bacardí has announced the launch of a limited edition rum titled Reserva Ocho Sherry Cask Finish to celebrate National Rum Day. To promote the launch, Bacardí will auction a non-fungible token (NFT) developed in partnership with photographer Cam Kirk based on rum’s aging process.
The NFT is a video with 3D effects that jumps to different scenarios, aiming to portray a digital and futuristic concept. Standing back, in some ways, NFT owners are buying rights to an advert.
Bacardí launched a platform to support the auction of the digital asset, which will run for the next two weeks. The proceeds from the sale will go towards an initiative that helps Black-owned establishments to get liquor licenses.
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