Today Baidu, China’s leading search engine, launched its
PIC-CHAIN blockchain for image copyright protection. The project expands on Baidu’s existing picture library where photographers can add content for licensing.
Baidu pre-announced today’s launch to encourage photographers to sign up for the new service.
The blockchain doesn’t store the images themselves, it’s just the copyright information and a link to the image. In the first phase, the blockchain is only for pictures with plans to expand to video and copyrighted text. The company intends to enable all images to be traceable and make infringement monitoring easier.
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