Digital artist Mike Winklemann, commonly known as Beeple, co-founded a non-fungible token (NFT) venture, WENEW, that aims to use blockchain to recognize iconic moments in history. The first NFT it plans to mint will celebrate tennis player Andy Murray’s win at Wimbledon in 2013.
WENEW has already partnered with TIME, Universal Music Group, Warner Music Group, Wasserman and Endeavor. Endeavor’s IMG brokered the rights to mint the first NFT on the platform relating to Andy Murray’s win. Meanwhile, TIME will be a curation partner that helps WENEW identify iconic moments to release on the platform.
Whether it was coincidental or not, Beeple seems to have added fuel to the NFT hype earlier this year by selling a digital art piece at Christie’s for $69 million.
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