Last week luxury car brand Bentley Motors announced plans to launch a non-fungible token (NFT) in September, of which there will be just 208 dropped. The figure was a nod to the top-speed Grand Tourer and the number of 1952 R-Type Continentals produced.
Bentley Design is creating the artwork, but the key benefit will likely be the access and rewards available to NFT owners.
“Bentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse,” said Alain Favey, Board member for sales and marketing. “We’ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets. We’ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space.”
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