Global music media brand Billboard has partnered with Universal Music Group (UMG) to launch a non-fungible token (NFT) collection titled ChartStars which revolves around the Billboard Charts.
ChartStars will consist of digital works – both art and licensed video clips – based on specific artists that commemorate achievements in their musical career and milestones on the Billboard Charts, such as the number of weeks at number one. In addition to collecting, it will include gamification features in the platform through collector leaderboards, challenges, and the ability to get perks such as access to Billboard live events. The digital products are expected to launch in May.
The NFT offering will use the Flow blockchain and Billboard has partnered with the platform Unblocked, which is backed by Dapper Labs, for the technical and blockchain-based aspects of the project.
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