Today EY announced that Italian beer brand Birra Peroni is using the EY OpsChain Traceability on the public Ethereum blockchain for supply chain traceability. The solution mints nonfungible tokens (NFTs), which are unique to each batch of beer.
“For Birra Peroni, the bond with the agricultural supply chain and the quality of our 100% made-in-Italy malt are fundamental strategic assets,” said Federico Sannella, Corporate Affairs Director, Birra Peroni. “We believe that sustainability is deeply related to the respect for the raw material, and we wanted to bring this value alive to our consumers, allowing them to follow the journey of the malt from the field to the bottle.”
While nonfungible tokens gained mainstream attention through sports collectibles and art, they’re also used to track goods. Luxury brands are especially keen to demonstrate an item is authentic and food brands are no different. Apart from proving an item isn’t counterfeit, blockchain can also provide end-to-end traceability, which is a non trivial task for lengthy supply chains. This addresses the rising consumer demand to know how goods are sourced.
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