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Blockchain collectibles startup Sorare inks deal with Korea’s K-League

soccer football korea

Blockchain football collectibles platform Sorare have announced a partnership with Korea’s K-League to give them full licensing over more than 400 players from 12 clubs. The Paris-based start-up, which is supported by ConsenSys and Ubisoft, uses blockchain for its fantasy football game.

Sorare allows fans to collect, trade, and use limited edition digital collectibles to compete in soccer leagues and earn prizes. The company has been expanding in recent months, and Ledger Insights has reported on their deals with top clubs such as AS Roma and Schalke 04.

The firm claims to be adding new clubs to its expanding platform almost every week. They are ambitious, with the expressed aim to “build the leading global fantasy football game” by integrating “the top 20 leagues in the world” into their platform. 

K-league represents a milestone as the first Asian league and the second national league to join the platform after the Belgian First Division A was incorporated into the game two years ago.

Sorare targeted the K-League as it was the first major football league to restart following the coronavirus crisis, as well as considering the growing popularity of soccer and blockchain in Korea.

Sorare secures further support from Ubisoft

Further positive news for Sorare came last week when start-up incubator Ubisoft Entrepreneur Labs announced they would again include them in their scheme to assist tech start-ups. Established in 2017 and now in its fifth season, the Lab allows tech companies to “benefit from Ubisoft’s experience and expertise” and aims to help them “invent the future of entertainment”.

As Sorare had also been involved in the program’s fourth season, this deal is an affirmation of confidence from a gaming giant.

This latest season from the Ubisoft Entrepreneur Lab also continues the program’s emphasis on blockchain. Five of the eight start-ups they are working with during season five have a blockchain angle. In last year’s season four, five of the ten possessed this same trait. 

Ubisoft’s growing use of blockchain is further shown by their recent launch of a crypto collectibles game in aid of UNICEF.

Image Copyright: Olleg / BigStock Photo