Yesterday cryptocurrency exchange and wallet provider Blockchain.com announced a partnership with NFL team the Dallas Cowboys. Blockchain.com will become the exclusive digital asset partner of the Cowboys with a sponsorship deal that includes branding, advertising, and events opportunities. According to Forbes, the Dallas Cowboys is the most highly valued team in the NFL.
Blockchain.com co-founder and CEO Peter Smith views this partnership as a way to reach the 80% of U.S. consumers who have not yet purchased any cryptocurrencies. The crypto exchange intends to produce educational content to enable Cowboys fans to understand digital assets and Web3.
“Blockchain.com is one of the oldest and most trusted digital asset platforms in the world, has easy-to-use products and remains relentlessly focused on customers,” said Dallas Cowboys owner, president, and general manager Jerry Jones. “They are bringing Wall Street to Main Street by making digital assets available to anyone, anywhere in the world – and that’s a touchdown for our millions of global fans.”
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