Yesterday, Texas-based marketing firm Avocados From Mexico (AFM) announced it partnered with
Vatom Labs to leverage blockchain tokens for its Super Bowl campaign. To promote the fruit and incentivize fan engagement, the firm will use Vatoms, blockchain tokens which it claims to have real-world value.
Vatom Labs previously worked with U.S. beer brand
Miller Lite to develop a customer engagement and marketing program. A few months ago,
Vodafone U.K. dropped AR Vatoms across London for people to find and win prizes.
Vatoms are non-fungible tokens generated by the blockchain startup
BLOCKv and stored on its blockchain network. These tokens are unique to each owner and are a digital asset. Ad tech firm Vatom Labs is a partner organization of BLOCKv, focused on the adoption of the tokens.
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