Internet video advertising is a growing sector as the TV audience continues to migrate to internet-enabled devices, referred to as OTT (Over-the-Top) by the industry. Blockchain is making inroads because the growing sector is ripe for new ad management systems. Premium OTT video accounts for only 10% of all ad inventory, but commands 40% of all ad spend.
OTT devices
These devices are capable of streaming video. They include Smart TVs, gaming devices (eg. Xbox One and Playstation), smart set-top boxes (eg. Roku, Apple TV), computers, tablets and smartphones.
Many of these media are cookie-less which makes tracking harder, and is one of the reasons why OTT is a target for blockchain.
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