BMW Group launched its latest concept car, the futuristic BMW i Vision Dee inspired by the metaverse. “Dee”, which stands for Digital Emotional Experience, features a voice interface and digital windscreen displays that will be made available from 2025 in the company’s Neue Classe car models. The car company also updated its interactive website, “Joytopia”, featuring a virtual world to explore and interact with Dee.
In an attempt to go beyond existing voice control and driver assistance tech, Dee features a Head-Up-Display that extends along the windscreen of the car. Once activated, the windscreen becomes a display panel that, at its most basic, features a speedometer and other graphics.
A Mixed Reality slider controls the display – this contains BMW’s “shy-tech” sensors where a car’s instrument panel usually exists. Working alongside dimmable windows, the driver can use the sensors to select a variety of features ranging from analog, communications, augmented-reality projection, and even enter into a virtual world.
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