New York NBA team Brooklyn Nets has partnered with blockchain-based fan engagement platform Socios.com. The Nets became the third team to join Socios’ network in three days, following deals with top Brazilian football club São Paulo, and Argentinian soccer team Racing Club.
Socios.com is a major competitor in the market for fan tokens. The group has launched tokens with leading European clubs, including Barcelona, Manchester City, and Paris-Saint Germain (PSG). It even managed to get the latter to pay part of Messi’s compensation package in fan tokens, which made Socios newsworthy beyond the blockchain community.
However, with the Brooklyn Nets, it does not seem that a fan token offering is in the works. The same applies to the majority of deals that Socios has announced with American-based teams, especially amongst teams in the NBA and NHL.
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