Luxury jewelry brand Bulgari is launching an exclusive watch limited to ten editions. Each watch will have a QR code engraved that, when scanned, yields access to a unique non-fungible token (NFT) representing digital art.
The watch, Octo Finissimo Ultra, claims to be the thinnest mechanical watch in the world, measuring only 1.8mm in thickness. The technology involves innovative processes and equipment that highlight the watch’s futuristic positioning, which is enhanced by the integration of NFTs.
Besides the digital artwork, the NFT that’s accessed through a watch’s unique QR code also serves as a method of authentication. At a limited supply of ten and a cost is $440,000 (according to Gizmodo), it could be a magnet for counterfeiters. As such, scarcity and product authenticity must be protected to maintain the watch’s value, and NFT technology facilitates this.
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