German football league Bundesliga’s non-fungible token (NFT) deals combined with sticker and trading card licensing will generate income of €170 million ($179m) in the 2023-2024 season. The revenue is almost four times the current season’s rights value.
The league has partnerships with three different projects. Topps, which has officially licensed Bundesliga’s physical trading cards since 2008, is extending the NFT rights it acquired for the 2020/21 season. Sorare extended its contract until 2025 for NFTs of Bundesliga players for fantasy football, initially signed in 2021. And OneFootball acquired licensing rights for digital trading card collections and video-based NFTs of Bundesliga highlights.
OneFootball is the only new collectibles partner, although it was already a media partner for Bundesliga.
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