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Burberry launches its first NFTs as in-game clothing

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Mythical Games, a non-fungible token (NFT)-based video game startup, announced the launch of the early access phase of its first play-to-earn videogame Blankos Block Party. Luxury fashion company Burberry partnered with Mythical Games to have exclusive NFTs featured in the game.

In most video games, users spend money to buy digital accessories. At least $50 billion a year is spent on digital items with no value once the player loses interest in the game.

Mythical Games is transforming those digital accessories into NFTs. This way, players actually own what they are purchasing and can trade it with other players for real money. 

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