Today Cathay Pacific Group announced that its rewards programme, Asia Miles, is launching a blockchain based loyalty app. The app was designed in-house and delivered by Accenture. The purpose is to allow partners and members a near real-time ability to manage rewards.
The company is aiming for a better experience, enhanced engagement, and more efficient operation.
Several other airlines in Asia have also launched blockchain rewards programme. In February Singapore Airlines announced it was opening it’s blockchain KrisFlyer programme to other retail merchants. The airline built the application in collaboration with KPMG and Microsoft.
A month ago AirAsia announced its blockchain rewards initiative plus the intention to use a BigCoin cryptocurrency.